Through a lens focused on heritage and hospitality, I help historic places, legacy brands, and hospitality businesses communicate what makes them distinctive. I combine visual design, research, education, and storytelling to translate cultural meaning into clear, compelling guest experiences.

Backed by 45+ years of design experience, my studio Wexler of California has provided creative services for Disney, the City of Riverside, Pernod Ricard, Campari America, Marnier Lapostolle, Rémy Cointreau, Brown Forman, and Smuggler’s Cove.

I'm the author of Some Architect: Peter J. Weber's Enduring Creativity (published by Inlandia Institute) and the author/publisher of Home Bar Basics (and Not-So-Basics), twice nominated for a Tales of the Cocktail® Spirited Award as “Best New Cocktail Book.”

I'm the recipient of a Jesse H. Neal Business Journalism Award and was 2011 global champion at the Cut&Paste live design challenge in New York City. My work has been shown at the Society of Illustrators in New York City, Giant Robot Gallery in Santa Monica, and other small galleries. I was profiled in Riversider Magazine of August/September 2024 in their “Riverside's Finest" series and in Imbibe magazine’s “Design Issue” of March/April 2016.

I volunteer as president of Old Riverside Foundation, a historic preservation nonprofit founded in 1979. Furthering my community commitment in Riverside, I serve on the city's Ward One Advisory Cabinet, the Riverside Cultural Directors Symposium, and other committees.